I think one of the more interesting SEO and Internet Marketing topics to discuss would be the basic steps to optimize promote a video clip.  These are the EXACT same steps I’m currently going through to let the world know about my movie trailer, and similar to how I’ll let the world know when I release the free full length movie.  As I have more time I’ll go through a large portion of the steps.

Get the video Online and reachable by as wide an audience as possible.

Sign up and post your video on Google Video, Youtube, and if applicable the Internet Video Archive. I also post to putfile.com.  Make sure to use keywords in the title and regular page text.

Tips and things to avoid:

Don’t host the video yourself if you can avoid it, or if you have to host it yourself try to put some different versions of it on the available free video portals like Google Video, Youtube, Internet Video Archive, or Putfile.. 

Hosting is cheap, but your server probably won’t support every type of streaming / bit rate without a bunch of work, plus you’ll use a ton of bandwidth and even more importantly, by adding your video to the large number of video hosting sites, you’ll get a bunch of links and will reach a wider audience level.  Especially right now, comparatively there isn’t a whole lot of competition for search words on these sites, way less then say trying to compete in the realm of websites.

Embed Video from website, blog, and social networks like Myspace.com

What to do:  Pick the site with the most important target audience, (probably google video, because they get the most traffic) and EMBED the actual video player on your website by pasting the code.  Embed it on multiple pages and post it on your blog, myspace account, profile pages, everywhere.

Tips and things to avoid:

Always embed the video player from the same source, Google Video for example. Google Video and the others I mentioned maintain lists of the most popular and highest rated videos. You want to concentrate all your traffic to extra promote your video on one of the major video websites listed above.

Start a "word of mouth" marketing campagin

Add it it to Delicous,Send info and tell everyone you know to watch it and pass it on to their friends and their friend’s friends.

Inform the Press

Find a way to relate your video to something newsworthy or interesting, then write a press release detailing your video and submit it to an online press distribution service like prweb.com and searchwarp.com.